Consequences of customer loyalty to the loyalty program and to the company
Heiner Evanschitzky; B. Ramaseshan; David M. Woisetschläger; Verena Richelsen; Markus Blut ...
| Year of publication: |
2012
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|---|---|
| Authors: | Evanschitzky, Heiner ; Ramaseshan, B. ; Woisetschläger, David ; Richelsen, Verena ; Blut, Markus |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 5, p. 625-638
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621889