Considerations for avoiding commoditisation in the automotive industry : analysis of factors that enhance customisation
Hirotoshi Uehara, Atsunari Kobayashi, Keisuke Uenishi, Junji Ikeda, Hiroyuki Nagano, Shuichi Ishida
| Year of publication: |
2018
|
|---|---|
| Authors: | Uehara, Hirotoshi ; Kobayashi, Atsunari ; Uenishi, Keisuke ; Ikeda, Junji ; Nagano, Hiroyuki ; Ishida, Shuichi |
| Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 12.2018, 1, p. 85-105
|
| Subject: | avoiding commoditisation | automotive industry | value capture | mass customisation | directly managed stores | commoditisation | value co-creation | Kfz-Industrie | Automotive industry | Mass Customization | Mass customization | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011960518