Considering the marketing of higher education : the role of student learning gain as a potential indicator of teaching quality
Year of publication: |
July-December 2017
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Authors: | Polkinghorne, Martyn ; Roushan, Gelareh ; Taylor, Julia |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 27.2017, 2, p. 213-232
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Subject: | Marketing | marketization | higher education | learning gain | student learning | teaching excellence | Studierende | Students | Hochschule | Higher education institution | Lernen | Learning | Studium | University education | Betriebswirtschaftsstudium | Graduate business education | Australien | Australia | Hochschullehre | Higher education teaching | Bildungsökonomik | Economics of education |
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