Conspicuous consumption motives and ambivalence toward dining at vegan restaurants : a perspective from social comparison theory
Year of publication: |
2025
|
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Authors: | Yun, Hyosun ; Moon, Chanwoo ; Cho, Meehee |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 8.2025, 5, p. 1885-1906
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Subject: | Ambivalence | Conspicuous consumption motives | Non-vegans | Revisit intentions | Social comparison theory | Vegan restaurants | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Nachfrageinterdependenz | Interdependent preferences | Sozialer Status | Social status | Motivation |
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