Construal level theory in advertising research : A systematic review and directions for future research
Muhammad Rashid Saeed, Huda Khan, Richard Lee, Larry Lockshin, Steven Bellman, Justin Cohen, Song Yang
| Year of publication: |
2024
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|---|---|
| Authors: | Saeed, Muhammad Rashid ; Khan, Huda ; Lee, Richard ; Lockshin, Lawrence S. ; Bellman, Steven ; Cohen, Justin ; Yang, Song |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 183.2024, Art.-No. 114870, p. 1-15
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| Subject: | Ad appeals | Ad framing | Advertising | Construal level match | Construal level theory | Systematic review | Werbung | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114870 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015144095