Construal matching in online search : applying text analysis to illuminate the consumer decision journey
Ashlee Humphreys, Mathew S. Isaac, and Rebecca Jen-Hui Wang
| Year of publication: |
2021
|
|---|---|
| Authors: | Humphreys, Ashlee ; Isaac, Mathew S. ; Wang, Rebecca Jen-Hui |
| Subject: | abstract vs. concrete mindsets | construal level | consumer decision journey | goal progress | online search | processing fluency | search queries | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Online-Handel | Online retailing | Suchtheorie | Search theory | Informationsverhalten | Information behaviour | Online-Recherche | Online search | Kaufentscheidung | Purchase decision | Entscheidung | Decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720940693 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794316