Constructing communication strategy : a three-country case study
Samuel Rabino; Howard R. Moskowitz; Klaus Paulus; Pieter Aarts
| Year of publication: |
2012
|
|---|---|
| Authors: | Rabino, Samuel ; Moskowitz, Howard R. ; Paulus, Klaus ; Aarts, Pieter |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 4, p. 232-251
|
| Subject: | Internationale Marktsegmentierung | International market segmentation | Internationales Marketing | International marketing | Conjoint-Analyse | Conjoint analysis | Joghurt | Yogurt | Deutschland | Germany | Frankreich | France | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717332