Constructing Communication Strategy: A Three-Country Case Study
| Year of publication: |
2012
|
|---|---|
| Authors: | Rabino, Samuel ; Moskowitz, Howard R. ; Paulus, Klaus ; Aarts, Pieter |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 24.2012, 4 (1.7.), p. 232-252
|