Constructing luxury brands : exploring the role of consumer discourse
Year of publication: |
2013
|
---|---|
Authors: | Roper, Stuart ; Caruana, Robert ; Medway, Dominic ; Murphy, Phil |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 3/4, p. 375-400
|
Subject: | Markenführung | Brand management | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Diskurstheorie | Discourse theory | Großbritannien | United Kingdom |
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