Constructing the customer journey map of competitive brands : a complex time-series analysis
Mizuno, Makoto, Aoyama, Hideaki, Fujiwara, Yoshi
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Mizuno, Makoto ; Aoyama, Hideaki ; Fujiwara, Yoshi |
| Publisher: |
[Tokyo, Japan] : RIETI |
| Subject: | Hilbert transformation | Hodge decomposition | co-movement | beer market | single-source data | customer heterogeneity | marketing strategy | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Bier | Beer | Zeitreihenanalyse | Time series analysis | Marktforschung | Market research | Markenartikel | Brand |
freely available
| Extent: | 1 Online-Ressource (circa 35 Seiten) Illustrationen |
|---|---|
| Series: | RIETI discussion paper series. - Tokyo : [Verlag nicht ermittelbar], ZDB-ID 2099493-X. - Vol. 20-E, 070 (August 2020) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014372852