Consumer acquisition of product information and subsequent purchase channel decisions
Year of publication: |
2002
|
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Authors: | Ward, Michael R. ; Morganosky, Michelle |
Published in: |
The economics of the Internet and e-commerce. - Amsterdam [u.a.] : JAI Press, ISBN 0-7623-0971-7. - 2002, p. 231-255
|
Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Internet |
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