Consumer attitude toward brand extensions : an integrative model and research propositions
Year of publication: |
2009
|
---|---|
Authors: | Czellar, Sandor |
Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 31-56
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
-
Um, Nam-hyun, (2013)
-
Chaifetz, Marshal, (2020)
-
Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa, (2016)
- More ...
-
An Exploratory Inquiry on the Antecedents of Prestige Judgments
Czellar, Sandor, (2001)
-
Using Partial Least Regression in Marketing Research
Graber, Stéphane, (2002)
-
Czellar, Sandor, (2002)
- More ...