Consumer attitudes toward counterfeit products : three-country analysis
Timucin Ozcan; Anne-Flore Maman Larraufie; Zehra Turk
| Year of publication: |
2012
|
|---|---|
| Authors: | Ozcan, Timucin ; Larraufie, Anne-Flore Maman ; Turk, Zehra |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 21.2012, 2/3, p. 91-109
|
| Subject: | counterfeit products | price discount | retailer format | product similarity | purchase intentions | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Markenartikel | Brand | Markenimage | Brand image |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009728883