Consumer avoidance of specially priced items during social coupon redemption
Year of publication: |
January 2017
|
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Authors: | Nakhata, Chinintorn ; Kuo, Hsiao-Ching |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 287-293
|
Subject: | Social coupons | Perceived deal waste | Coupon redemption | Consumption goal | Promotions | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Verkaufsförderung | Sales promotion | Rabatt | Rebate |
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