Consumer-based brand equity : comparisons among Americans and South Koreans in the USA and South Koreans in Korea
Jaehee Jung; Eun-Young Sung
| Year of publication: |
2008
|
|---|---|
| Authors: | Jung, Jaehee ; Sung, Eun-Young |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 12.2008, 1, p. 24-35
|
| Subject: | Bekleidung | Clothing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Amerikanisch | American | Koreanisch | Korean | Marktforschung | Market research | USA | United States | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003696348