Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Year of publication: |
2010
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Authors: | Pike, Steven ; Bianchi, Constanza ; Kerr, Gayle ; Patti, Charles |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 27.2010, 4 (1.1.), p. 434-450
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