Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market
|Year of publication:||
|Authors:||Pike, Steven D. ; Bianchi, Constanza ; Kerr, Gayle F. ; Patti, Charles|
Emerald Group Publishing Ltd.
|Subject:||TOURISM | Tourism | Destination marketing | Chile | Australia | Brand equity|
|Type of publication:||Article|
Pike, Steven D., Bianchi, Constanza, Kerr, Gayle F., & Patti, Charles (2010) Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market. International Marketing Review, 27(4).
QUT Business School; School of Advertising, Marketing and Public Relations
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