Consumer-based retailer equity and retail patronage behaviors : interaction effect of involvement
Bushra Sajid, Sadia Cheema, Raouf Ahmad Rather
| Year of publication: |
2024
|
|---|---|
| Authors: | Sajid, Bushra ; Cheema, Sadia ; Rather, Raouf Ahmad |
| Published in: |
Spanish journal of marketing. - Bingley : Emerald, ISSN 2444-9709, ZDB-ID 2924966-1. - Vol. 28.2024, 4, p. 420-441
|
| Subject: | Consumer-based retailer equity (CBRE) | Retail patronage behavior | Retailing | Shopping involvement | Shopping situations | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SJME-11-2022-0239 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190371