Consumer behavior : a framework
John C. Mowen, Michael S. Minor
| Year of publication: |
2001 ; 1. ed.
|
|---|---|
| Authors: | Mowen, John C. ; Minor, Michael |
| Publisher: |
Upper Saddle River, N.J. : Prentice Hall |
| Subject: | Consumer behavior | Verbraucherverhalten | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 354 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-016972-2 |
| Classification: | Mikroökonomie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004747664