Consumer behavior and marketing strategy
J. Paul Peter; Jerry C. Olson
| Year of publication: |
c2002 ; 6. ed., internat. ed.
|
|---|---|
| Authors: | Peter, Jerome Paul ; Olson, Jerry C. |
| Other Persons: | Olson, Jerry C. (contributor) |
| Publisher: |
Boston [u.a.] : Irwin McGraw-Hill |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXVI, 582 S Ill., graph. Darst 27 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-07-241064-7 ; 0-07-112111-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001570010