Consumer behavior as risk taking
Raymond A. Bauer
| Year of publication: |
1969
|
|---|---|
| Authors: | Bauer, Raymond A. |
| Published in: |
Marketing classics : a selection of influential articles. - Boston : Allyn, Bacon. - 1969, p. 119-127
|
| Subject: | Verbraucher |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Dynamic marketing for a changing world. Chicago 1960 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001879650