Consumer behavior
Peter D. Bennett; Harold H. Kassarjian
| Year of publication: |
1972
|
|---|---|
| Authors: | Bennett, Peter D. ; Kassarjian, Harold H. |
| Publisher: |
Englewood Cliffs, N. J. : Prentice-Hall |
| Subject: | Verbrauch | Marktforschung | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Verbraucherverhalten |
| Extent: | X, 134 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-169383-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000042258