Consumer behavior
Roger D. Blackwell ; Paul W. Miniard ; James F. Engel
| Year of publication: |
2001 ; 9. ed.
|
|---|---|
| Authors: | Blackwell, Roger D. ; Miniard, Paul W. ; Engel, James F. |
| Publisher: |
Fort Worth, Tex. [u.a.] : Harcourt College Publ. |
| Subject: | Consumer behavior | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 570 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 8. Aufl. u.d.T.: Engel, James F.: Consumer behavior |
| ISBN: | 0-03-021108-5 |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004682506