Consumer behavior : building marketing strategy
Del I. Hawkins; Roger J. Best; Kenneth A. Coney. Contributing author Eric C. Koch
| Year of publication: |
c 2004 ; 9. ed., internat. ed.
|
|---|---|
| Authors: | Hawkins, Del I. ; Best, Roger J. ; Coney, Kenneth A. |
| Other Persons: | Koch, Eric C. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Theorie | Theory | Marketingmanagement | Marketing management | USA | United States | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 790 S Ill., graph. Darst 1 CD-ROM 27 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; CD-ROM, DVD |
| Language: | English |
| Notes: | CD-ROM u.d.T.: DDB Needham Lifestyle survey data disk System requirements for accompying CD ROM pbk. - : £34.99 : CIP entry (Apr.) |
| ISBN: | 0-07-253692-6 ; 0-07-253686-1 ; 0-07-121469-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001725923