Consumer behavior : building marketing strategy
Del I. Hawkins ; David L. Mothersbaugh ; Project manager and ancillaries Linda L. Mothersbaugh
| Year of publication: |
2013 ; 12. ed., internat. student ed.
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|---|---|
| Authors: | Hawkins, Del I. ; Mothersbaugh, David L. |
| Other Persons: | Mothersbaugh, Linda L. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : Irwin McGraw-Hill |
| Subject: | Marketingstrategie | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 772 S. : Ill. 1 CD-ROM (12 cm) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-131-817-4 ; 978-0-07-732506-0 |
| Source: |
Persistent link: https://www.econbiz.de/10009528581