Consumer behavior : building marketing strategy
David L. Mothersbaugh (University of Alabama); Del I. Hawkins (University of Oregon). Contributing Authors Linda L. Mothersbaugh (Integrated Solutions, LLC); Gail Tom (California State University, Sacramento)
| Year of publication: |
[2016] ; Thirteenth edition
|
|---|---|
| Authors: | Mothersbaugh, David L. ; Hawkins, Del I. |
| Other Persons: | Mothersbaugh, Linda L. (contributor) ; Tom, Gail (contributor) |
| Publisher: |
New York, NY : McGraw-Hill Education |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Theorie | Theory | Marketingmanagement | Marketing management | USA | United States | Verbraucherverhalten | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 786 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Hawkins's name appears first on earlier editions Erscheinungsjahr in Vorlageform:c 2016 |
| ISBN: | 1-259-23254-9 ; 978-1-259-23254-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547315