Consumer behavior : concepts and applications
David L. Loudon; Albert J. Della Bitta
| Year of publication: |
1984 ; 2. ed
|
|---|---|
| Authors: | Loudon, David L. ; Della Bitta, Albert J. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Wirtschaftliche Verhalten | Verbraucher | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 727 S 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-07-038758-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000054974