Consumer behavior : contemporary research in action
Robert J. Holloway ; Robert A. Mittelstaedt ; M. Venkatesan
| Year of publication: |
1971
|
|---|---|
| Other Persons: | Holloway, Robert J. (contributor) ; Mittelstaedt, Robert A. (contributor) ; Venkatesan, Meenakshisunder (contributor) |
| Publisher: |
Boston [u.a.] : Houghton Mifflin |
| Extent: | VIII, 458 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-395-04638-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004006309