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The role of psychological commitment in consumer behavior: An evaluation of the theory of cognitive dissonance
Engel, James F., (1968)
Consumer behavior and marketing management
Myers, James H., (1967)
Lifestyle shopping : the subject of consumption
Shields, Rob, (1992)
Consumer behavior
Engel, James Frederick, (1973)
Strategic marketing
Kollat, David T., (1972)
Engel, James F., (1978)