Consumer behavior in the online classroom : using video analytics and machine learning to understand the consumption of video courseware
Mi Zhou, George H. Chen, Pedro Ferreira, and Michael D. Smith
| Year of publication: |
2021
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|---|---|
| Authors: | Zhou, Mi ; Chen, George H. ; Ferreira, Pedro ; Smith, Michael D. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 6, p. 1079-1100
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| Subject: | computer vision | digital education | digital media consumption | interpretable machine learning | multimedia data analytics | video analytics | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Multimedia | Online-Marketing | Internet marketing | Digitale Medien | Digital media | E-Learning | E-learning | Mediennutzung | Media usage | Social Web | Social web | Computerunterstützung | Computerized method | Big Data | Big data | Digitalisierung | Digitization | Bespielte Medien | Pre-recorded media | Computerspiel | Video game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211042013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794313