Consumer behavior & marketing strategy
J. Paul Peter; Jerry C. Olson
| Year of publication: |
2010 ; 9. ed.
|
|---|---|
| Authors: | Peter, Jerome Paul ; Olson, Jerry C. |
| Publisher: |
New York, NY : McGraw-Hill Irwin |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | USA | United States | Verbraucherverhalten | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 554 S Ill., graph. Darst 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 978-0-07-340476-9 ; 0-07-340476-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003881387