Consumer behavior
John C. Mowen ; Michael Minor
| Year of publication: |
1998 ; 5. ed.
|
|---|---|
| Authors: | Mowen, John C. ; Minor, Michael |
| Publisher: |
Upper Saddle River, NJ : Prentice-Hall |
| Subject: | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 696 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-737115-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004379838