Consumer behavior of generational cohorts for compression sportswear
Year of publication: |
2015
|
---|---|
Authors: | Rahulan, Monika ; Troynikov, Olga ; Watson, Chris ; Janta, Marius ; Senner, Veit |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 19.2015, 1, p. 87-104
|
Subject: | Consumer behaviour | Baby boomer | Compression sportswear | Eye-tracking | Generational cohort | Purchase decision behavior | Konsumentenverhalten | Altersgruppe | Age group | Kohortenanalyse | Cohort analysis | Generationengerechtigkeit | Intergenerational equity |
-
Consumer decision-making style of Gen Z : a generational cohort analysis
Thangavel, Packiaraj, (2022)
-
Consumer behavior of generational cohorts for compression sportswear
Rahulan, Monika, (2015)
-
Moore, Sarah, (2021)
- More ...
-
Consumer behavior of generational cohorts for compression sportswear
Rahulan, Monika, (2015)
-
Kramer, Christian, (2009)
-
Kramer, Christian, (2009)
- More ...