Consumer behavior
Leon G. Schiffman; Leslie Lazar Kanuk
| Year of publication: |
1987 ; 3. ed
|
|---|---|
| Authors: | Schiffman, Leon G. ; Kanuk, Leslie Lazar |
| Publisher: |
Englewood Cliffs, NJ [u.a.] : Prentice-Hall |
| Subject: | Konsumentenverhalten | Consumer behaviour | USA | United States | Betriebswirtschaftslehre | Business economics | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 724 S Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographies and indexes Glossary S. 702 - 711 |
| ISBN: | 0-13-169020-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000724345