Consumer behavioral intentions towards mobile payment services : an empirical analysis in Pakistan
Wajeeha Aslam, Marija Ham, Imtiaz Arif
| Alternative title: | Namjere ponašanja potrošača prema uslugama mobilnoga plaćanja : empirijsko istraživanje u Pakistanu |
|---|---|
| Year of publication: |
2017
|
| Authors: | Aslam, Wajeeha ; Ham, Marija ; Arif, Imtiaz |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 29.2017, 2, p. 161-176
|
| Subject: | intention to use mobile payment services | perceived ease of use | perceived compatibility | perceived security | perceived usefulness | subjective norm | Konsumentenverhalten | Consumer behaviour | Elektronisches Zahlungsmittel | Electronic payment | Pakistan | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Verbrauchereinstellung | Consumer attitudes | Bargeldloser Zahlungsverkehr | Noncash payments | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2017.29.2.161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011809190