Consumer behaviour : a European perspective
Michael Solomon; Gary Bamossy; Søren Askegaard; Margaret K. Hogg
| Alternative title: | Consumer behavior |
|---|---|
| Year of publication: |
2010 ; 4. ed.
|
| Authors: | Solomon, Michael R. ; Bamossy, Gary J. ; Askegaard, Søren ; Hogg, Margaret K. |
| Publisher: |
Harlow : Prentice Hall/Financial Times |
| Subject: | Konsumentenverhalten | Consumer behaviour | EU-Staaten | EU countries | Europa | Verbraucherverhalten | Entscheidungsverhalten | Europäische Union |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 700 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 978-0-273-71726-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003842007