Consumer behaviour : a European perspective
Michael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg
| Alternative title: | Consumer behavior |
|---|---|
| Year of publication: |
[2016] ; Sixth Edition
|
| Authors: | Solomon, Michael R. ; Bamossy, Gary J. ; Askegaard, Søren ; Hogg, Margaret K. |
| Publisher: |
Harlow : Pearson |
| Subject: | Konsumentenverhalten | Consumer behaviour | EU-Staaten | EU countries | Europäische Union | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxv, 706 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Revised edition of Consumer behaviour, 2013 |
| ISBN: | 978-1-292-11672-3 ; 978-1-292-06342-3 ; 978-1-292-14418-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443617