Consumer behaviour : analysing marketing campaigns through recommender systems and statistical techniques
Nabil Cherkaoui, Kaoutar El Handri, Medard Doukoua Yandah Tanoga, Youssef El Hassani, Aicha Errafyg
| Year of publication: |
2024
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|---|---|
| Authors: | Cherkaoui, Nabil ; Handri, Kaoutar El ; Medard, Doukoua Yandah Tanoga ; El Hassani, Youssef ; Errafyg, Aicha |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 15.2024, 3, p. 1-12
|
| Subject: | apriori | decision analytics | machine learning | marketing data | recommendation system | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Personalisierung | Personalization | Marketing | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2024.3-01 [DOI] hdl:11159/703159 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015195803