| Extent: | XV, 404 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturverz. S. [368] - 388 pbk. - : £36.99 : CIP entry (Feb.) |
| ISBN: | 0-470-09352-8 ; 978-0-470-09352-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003095378