Consumer behaviour
Martin Evans; Ahmad Jamal; Gordon Foxall
| Year of publication: |
c 2009 ; 2. ed.
|
|---|---|
| Authors: | Evans, Martin ; Jamal, Ahmad ; Foxall, Gordon R. |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 560 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Previous ed.: Chichester: John Wiley, 2006 |
| ISBN: | 0-470-99465-7 ; 978-0-470-99465-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003788355