Consumer behaviour in food and healthy lifestyle : a global perspective

Introduction to Consumer Behaviour and Overview of the Global Food and Drink Sector -- Models of consumer behaviour and holistic healthy lifestyle -- Consumer perceptions in food and drink -- Consumer learning and memory in food and drink -- Motivation and involvement in food and drink -- Consumer personality in food and drink -- Consumer self-concept in food and drink -- Consumer attitudes in food and drink -- Culture and sub-cultures in food and drink -- Role of reference groups in the food and drink sector -- Influences of social class in the food and drink sector -- Situational Factors in Food and Drink -- Organisational buying in food and drink -- Marketing Mix and consumer behaviour in food and drink -- Contemporary Issues, Developments and Transformations in the Food and Drink Sector