Consumer behaviour in growth hacking : developing and validating the shareability construct
Karolina Sallaku, Anthi Avloniti, Solon Magrizos, Šárka Vilamová, Alfredo De Massis
| Year of publication: |
2025
|
|---|---|
| Authors: | Sallaku, Karolina ; Avloniti, Anthi ; Magrizos, Solon ; Vilamová, Šárka ; De Massis, Alfredo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115181, p. 1-15
|
| Subject: | CFA | Consumer behaviour | Growth hacking | Organic virality | Scale development | Shareability construct | Konsumentenverhalten | Wirtschaftswachstum | Economic growth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115181 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416484