Consumer behaviour : includes online buying trends
Dinesh Kumar, formerly associate professor (marketing) at Birla Institute of Management Technology (BIMTECH)
| Year of publication: |
2015
|
|---|---|
| Authors: | Kumar, Dinesh ; Kumar, Dinesh |
| Publisher: |
New Delhi, India : Oxford University Press |
| Subject: | Konsumentenverhalten | Consumer behaviour | Indien | India | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 706 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Formerly CIP. - Includes bibliographical references and index |
| ISBN: | 978-0-19-809592-7 ; 0-19-809592-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013478271