Consumer behaviour on AI applications for services : measuring the impact of value-based adoption model on luxurious AI resorts' applications
Year of publication: |
2024
|
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Authors: | Skandali, Dimitra ; Magoutas, Anastasios ; Tsourvakas, Georgios |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 22.2024, 1, p. 57-85
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Subject: | artificially intelligent luxury resort applications | perceived value | willingness to accept | willingness to pay | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Luxusgüter | Luxury goods | Künstliche Intelligenz | Artificial intelligence | Innovationsakzeptanz | Innovation adoption |
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