Consumer-brand identification : a social identity based review and research directions
Year of publication: |
2014
|
---|---|
Authors: | Elbedweihy, Alaa M. ; Jayawardhena, Chanaka |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 2, p. 205-228
|
Subject: | Social identity theory | Consumer-brand identification | Literature review | Self-definitional needs | In-role behaviour | Extra-role behaviour | Persönlichkeitspsychologie | Personality psychology | Bibliometrie | Bibliometrics | Sozialpsychologie | Social psychology | Konsumentenverhalten | Consumer behaviour |
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