Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry
Vera Lúcia Lourenço (Urbanização Quinta de São José, Portugal), André Whiteman Catarino (Textile Engineering Department, University of Minho, Portugal), Manuel José Fonseca (Polytechinc Institute of Viana do Castelo (IPVC), Portugal), Bruno Barbosa Sousa (Polytechinc Institute of Cávado and Ave, Portugal)
| Year of publication: |
2021
|
|---|---|
| Authors: | Lourenço, Vera Lúcia ; Catarino, André ; Fonseca, Manuel José ; Sousa, Bruno |
| Published in: |
Building consumer-brand relationship in luxury brand management. - Hershey, PA : Business Science Reference, ISBN 978-1-7998-4369-6. - 2021, p. 158-177
|
| Subject: | Möbel | Furniture | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-4369-6.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012517962