Consumer-brand relationships : a contrast of nostalgic and non-nostalgic brands
Year of publication: |
2015
|
---|---|
Authors: | Kessous, Aurélie ; Roux, Elyette ; Chandon, Jean-Louis |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 2, p. 187-202
|
Subject: | Markenimage | Brand image | Zeit | Time | Konsumentenpräferenzen | Consumer preferences | Narrative Methode | Narrative method | Beziehungsmarketing | Relationship marketing | Frankreich | France |
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