Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences
Marcel Lichters
| Year of publication: |
2015
|
|---|---|
| Authors: | Lichters, Marcel |
| Other Persons: | Vogt, Bodo (Reviewer) ; Sarstedt, Marko (Reviewer) |
| Subject: | compromise effect | attraction effect | choice deferral | Konsumentenverhalten | Consumer behaviour | Kontingenztheorie | Contingency theory | Konsumentenpräferenzen | Consumer preferences | Experiment | Neurowissenschaften | Neuroscience | Verbraucherverhalten | Präferenz |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 193 S. Ill., graph. Darst. 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Magdeburg, Univ., Fak. für Wirtschaftswiss., Diss., 2015 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410832