Consumer choicemaking and choicelessness in hyperdigital marketspaces
Nikhilesh Dholakia, Aron Darmody, Detlev Zwick, Ruby Roy Dholakia, and A. Fuat Fırat
| Year of publication: |
2021
|
|---|---|
| Authors: | Dholakia, Nikhilesh ; Darmody, Aron ; Zwick, Detlev ; Dholakia, Ruby R. ; Firat, A. Fuat |
| Subject: | algorithmic marketing | choice | choicelessness | decision-making | digital marketing | hyper-relevance | hypernudging | markets | surveillance capitalism | technology | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Marketing | Entscheidung | Decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146720978257 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012485418