Consumer click behavior at a search engine : the role of keyword popularity
Kinshuk Jerath, Liye Ma, and Young-Hoon Park
| Year of publication: |
2014
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|---|---|
| Authors: | Jerath, Kinshuk ; Ma, Liye ; Park, Young-hoon |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 4, p. 480-486
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| Subject: | sponsored search advertising | organic search listing | click-through behavior | keyword search volume | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Werbewirkung | Advertising effects | Online-Recherche | Online search | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399704